TehnoLES | MS iHub

Case Study

TehnoLES: How AI-Generated Product Descriptions Boosted Sales and SEO

Project Overview

Company

TehnoLES

Industry

E-commerce (Working tools and equipment)

Location

Slovenia

Services Provided

AI-generated product descriptions
SEO optimization
Automation

About the Company

TehnoLES is a leading Slovenian e-commerce store specializing in woodworking tools and equipment. With over 12,000 products in its catalog, they are committed to providing quality tools to hobbyists and professionals while continuously improving the online shopping experience.

The Challenge

TehnoLES faced a common challenge of managing a large product catalog with generic or missing product descriptions, which led to poor search visibility, lower sales, and a time-consuming manual process for creating and updating descriptions. They needed an efficient solution to improve their product content and boost online performance without excessive time and resource investment.

Our Solution

We implemented an AI-powered solution that automatically generated engaging, accurate, and SEO-optimized product descriptions for TehnoLES’s entire catalog. The system delivered over 15,000 high-quality descriptions in record time, dynamically included product images for better visual appeal, and ensured flexibility for real-time updates, seasonal promotions, and multilingual support for future expansion.

Results Achieved

TehnoLES quickly saw tangible improvements across their online store:

25% increase in product clicks (Google Analytics)
20% increase in sales, thanks to clearer and more persuasive product information
20% growth in organic traffic from improved SEO rankings
Fewer customer inquiries and returns due to precise and informative descriptions

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